Red Bull Launches New Team in Austrian Sport Expansion

Red Bull, known for its Formula 1 team and involvement in other sports, has acquired 51% of the shares of the parent companies of a cycling team, potentially expanding its sports portfolio into cycling.


‣ Red Bull Racing, known for its Formula 1 team, is expanding its sports portfolio to include cycling.
‣ The Austrian group acquired 51 per cent of the shares of the cycling team’s parent companies at the end of December.
‣ The takeover has not been officially announced due to potential objections that can be filed with the German competition authority until 26 January.
‣ It is currently unknown whether the pro cycling team will operate under the name Red Bull.

Red Bull Racing’s F1 team is a sight to behold. But, did you know? The Austrian group isn’t just about racing. They’re into football too, with clubs in Germany and the U.S. Motorsport? Extreme sports? Yep, they’re there too. Now, they’re pedaling into a new arena: cycling.

Late December, a little birdie told us that Red Bull snagged 51% of the shares from the parent companies of a cycling team. The companies in question are RD Pro Cycling GmbH & Co and RD Beteiligings GmbH. It’s not official yet, though. Why? Well, objections can still be filed with the German competition authority until January 26.

German media? They’re all over it. But Bora-Hansgrohe, the cycling team in question, is keeping mum for now. So, we’re left guessing. Will there be a name change? Will the pro team join the peloton under the Red Bull banner? Who knows?

Oh, and here’s a juicy tidbit. Primos Roglic, last season’s Giro winner, just signed a contract with Bora-Hansgrohe. Coincidence? Maybe. Or maybe not. Only time will tell.

Albert Ramirez
Albert Ramirez
Albert Ramirez is a senior writer at With a passion for motorsports, Albert brings a unique perspective to the world of Formula One. With over five years of experience as a sports reporter, he has honed his skills in capturing the essence of the sport.

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