Red Bull’s PR Machine Operates at Full Speed: Maintaining Momentum

Working in both journalism and PR provides valuable insights into how each operates, a knowledge particularly useful in managing the complex and media-saturated situation within Red Bull Racing, where PR tactics play a significant role in shaping narratives amidst internal turmoil.


‣ Gaining experience in both journalism and PR provides valuable insights into how each side operates, especially useful in managing situations like the current turmoil within Red Bull Racing.

‣ The media landscape, especially in Formula 1, is complex and filled with information that can be hard for fans to discern as true or false, highlighting the importance of understanding the origins and motivations behind what is reported.

‣ PR professionals play a crucial role in shaping narratives by selectively leaking information to the media, aiming to influence public perception and protect their interests.

‣ Christian Horner’s recent press conference demonstrates the strategic use of PR in managing crises, with pre-determined talking points aimed at controlling the narrative amidst allegations of inappropriate behavior within Red Bull Racing.

Hey, media folks, here’s a tip: Try being a journalist first, then hop over to the PR side. It’s quite the eye-opener. You get to see both worlds, understanding how each operates and thinks. And trust me, with the drama at Red Bull Racing right now, that insight is gold.

For your average Formula 1 enthusiast, keeping up can be a maze. Stories flood in, and it’s a puzzle figuring out what’s real. Remember, most news starts with a whisper to a journalist. Especially now, with Red Bull’s crisis, the media’s swamped. F1 journalists? They’re burning the midnight oil, dissecting every angle of this saga.

### PR people adept at playing the media

‘Horner might leave, or not. Or he’s gone for good. Marko’s out, then he’s back. And Verstappen? Is he about to slam the door on his way out of the Austrian team?’ These rumors are swirling. Ever wonder why? It’s because some folks have a stake in leaking info, maybe to throw someone else under the bus while saving their own skin.

PR pros are the puppeteers here. They whisper sweet nothings into the media’s ear, hoping it turns into tomorrow’s headline. The journalist scores a ‘scoop,’ and the leaker? They’re just thrilled their message hit the news. And let’s not forget, the more resources at their disposal, the more they can ‘leak.’

### Horner understands the game

Rewind to Christian Horner’s recent press conference. It was clear his PR team had prepped him well. He highlighted the investigation’s conclusion and his clearance, praised his team’s support, and steered the focus towards the future. Meanwhile, the accuser is frustrated, feeling the narrative spun by Red Bull’s PR doesn’t reflect the true situation. She’s gearing up to make a public statement, and you bet Red Bull’s PR is already plotting their next move. One thing’s for sure: this isn’t the last we’ll hear of the turmoil within the Austrian team.

Albert Ramirez
Albert Ramirez
Albert Ramirez is a senior writer at With a passion for motorsports, Albert brings a unique perspective to the world of Formula One. With over five years of experience as a sports reporter, he has honed his skills in capturing the essence of the sport.

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