Sauber Reveals New Name for F1 Team in 2024

The Swiss Formula 1 team Sauber has announced that it will be called Stake F1 Team in the upcoming season, but due to restrictions on using an online gambling company’s name as a sponsor in some countries, the team may also use the name Kick Sauber.

Highlights

‣ Sauber has announced its new name for the upcoming Formula 1 season: Stake F1 Team.
‣ In recent seasons, Sauber competed under the Alfa Romeo name and will become Audi’s factory team from 2026.
‣ The team had registered with the FIA under the name Stake F1 Team Kick Sauber, with plans to switch between two names during the season due to sponsorship restrictions in certain countries.
‣ Sauber will be called Stake F1 Team in 2024, and it’s still unknown how the team will handle races where the name Stake may not be used.


No more waiting, folks! Sauber has finally spilled the beans. As they promised on the first day of the year, they’ve revealed their new name for the upcoming F1 season. Drumroll, please… It’s Stake F1 Team!

In the past, Sauber raced under the Alfa Romeo banner. But from 2026, they’re set to become Audi’s factory team. Cool, right? But, there was a catch. They needed a new name in the meantime. So, they registered with the FIA as Stake F1 Team Kick Sauber. A mouthful, I know.

A team spokesperson spilled some tea to GPblog. Apparently, they’ll be switching between two names during the season: Stake F1 Team Sauber and F1 Team Kick Sauber. Why, you ask? Well, Stake is an online gambling company. And guess what? That’s a no-no for a sponsor name in some countries.

Sauber’s Name Game

The name Kick Sauber caused quite a stir on social media. People found it hilarious. But Sauber wasn’t laughing. They quickly announced that a “new identity” would be unveiled on 1 January. And they kept their word. In 2024, Sauber will be known as Stake F1 Team.

But there’s a twist. How will Valtteri Bottas and Guanyu Zhou’s team handle races where the name Stake can’t be used? That’s still a mystery. But, it’s likely that Stake will be swapped out for Kick in those situations. Stay tuned!

Albert Ramirez
Albert Ramirez
Albert Ramirez is a senior writer at F1Highlights.com. With a passion for motorsports, Albert brings a unique perspective to the world of Formula One. With over five years of experience as a sports reporter, he has honed his skills in capturing the essence of the sport.

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