AlphaTauri Announces Name Change: Unveiling Imminent?

Red Bull’s sister team, AlphaTauri, will change its name for the 2024 Formula 1 season, reportedly to Visa Cash App RB, after four years in the sport.


‣ The AlphaTauri name will no longer be used in Formula 1 after four years.
‣ Red Bull’s sister team will adopt a new name for the 2024 Formula 1 season, reportedly Visa Cash App RB.
‣ AlphaTauri, formerly known as Toro Rosso, expressed gratitude to its fans for their support over the years.
‣ AlphaTauri CEO Peter Bayer announced a full ‘rebranding’ for the team, with the new name decided by shareholders.

So, it’s goodbye to AlphaTauri. After a four-year stint, the name’s bowing out of Formula 1. Red Bull’s sibling team? They’re switching things up for the 2024 season. Word on the street is, they’re leaning towards “Visa Cash App RB”.

AlphaTauri’s keeping mum on the new name, though. But they’re not shy about expressing gratitude. They’ve got a heartfelt shoutout for their fans. “Four years and countless memories. Thanks for riding along,” they shared on X (Twitter’s old name, remember?).

AlphaTauri wasn’t always AlphaTauri, though. They were Toro Rosso before 2020. But that’s old news.

AlphaTauri’s New Identity

Peter Bayer, the big boss at AlphaTauri, spilled the beans in November 2023. A total ‘rebranding’ was on the cards. The shareholders had a say in the new name. Bayer mentioned that their American partners got their thinking caps on for this one.

Want to see the tweet where they thanked their fans? It’s right here.

4 years and countless memories. Thanks for being a part of our journey
— Scuderia AlphaTauri (@AlphaTauriF1) January 23, 2024

Albert Ramirez
Albert Ramirez
Albert Ramirez is a senior writer at With a passion for motorsports, Albert brings a unique perspective to the world of Formula One. With over five years of experience as a sports reporter, he has honed his skills in capturing the essence of the sport.

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