Visa has entered into a major global sports sponsorship with both Formula 1 teams from the Red Bull family, Red Bull Racing and Visa Cash App RB, marking its first such sponsorship in over 15 years, with the Visa logo to appear on both teams’ cars and F1 Academy participants.
Highlights
‣ Visa has partnered with both F1 teams from the Red Bull family, Red Bull Racing and Visa Cash App RB, marking its first major global sports sponsorship in over 15 years.
‣ The partnership extends to Visa Cash App RB and Red Bull Racing’s F1 Academy team, with the Visa logo appearing on their cars and F1 Academy participants.
‣ Frank Cooper III, Chief Marketing Officer of Visa, sees the partnership as a great opportunity for Visa to engage with one of the fastest-growing sports communities.
‣ Cash App, the second-name sponsor of Red Bull Racing’s sister team, views the sponsorship as a way to deepen its relationship with Formula One fans and support the growth of F1 culture in the United States.
Visa’s making a splash in Formula 1. In a bold move, the US giant has teamed up with both Red Bull family F1 teams. We’re talking Red Bull Racing and Visa Cash App RB.
This is a big deal. It’s Visa’s first major global sports sponsorship in over a decade and a half. And it’s not just for the big leagues. The partnership extends to Visa Cash App RB and Red Bull Racing’s F1 Academy team too.
You’ll see the Visa logo everywhere. It’ll be on the Oracle Red Bull Racing and Visa Cash App RB cars. And it won’t stop there. Even the F1 Academy participants from these teams will sport the logo.
Visa’s Buzzing About the Red Bull Partnership
Frank Cooper III, Visa’s Chief Marketing Officer, is stoked. He said, “This is a groundbreaking partnership and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet.” He believes this alliance aligns perfectly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”
Cash App’s pretty excited too. The second-name sponsor of Red Bull Racing’s sister team is thrilled about the new partnership. Catherine Ferdon, Head of Brand at Cash App, said, “We’re thrilled to embark on this journey with Visa and Red Bull.” She believes that the Visa Cash App RB team and Cash App are all about connecting people and communities, and sports is a great unifier.
Formula One’s popularity in the US is skyrocketing. This sponsorship allows Cash App to deepen its relationship with Formula One fans. It also furthers Cash App’s commitment to supporting and growing the culture of F1 fandom in the United States. They’re all about offering more value to their customers. And they have a history of elevating emerging talent. They’re looking forward to sponsoring a team known for developing incredible up-and-coming drivers.
